The race for the lead is on! Numbers are increasing consistently and Nielsen has the results spreading around the web like wildfires. According to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers. This is the most recent recording available.

When it comes to overall consumer market share, according to Nielsen, Android OS (25.8%) is still behind Apple iOS (28.6%). RIM Blackberry’s position is (26.1%) putting it within the margin of error of both Apple iOS and Android. In other words, RIM remains statistically tied with both Apple for first and Android for third. Did you expect to hear that?

We can tell from these results that all three smartphone OS leaders – Apple iOS, RIM Blackberry and Android are benefitting from strong demand for smartphones. In November, 45 percent of recent acquirers chose a smartphone over a feature phone. Guess we can say the world is relying more on technology in phones these days. Would you agree? Let us know what you think about these results.

Source: BGR & Nielsen