Apple released a press release stating that more than 600,000 iPhone 4s were pre-ordered yesterday, June 15th.
“It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated”
Apple also commented on the trouble some would-be customers had in getting through online
“Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”
This suggests that even more pre-orders could have gone through.
ATT has issue the following statement basically saying they had no idea they were going to pre-sell so many, so you cannot order one at this time.
“Phone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.
Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received.
The availability of additional inventory will determine if we can resume taking pre-orders.
In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T’s website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.
We are working hard to bring iPhone 4 to as many of our customers as soon as possible.”
The white iPhone 4 is also out of stock on Apple’s web site.
Apple’s stock is also up $5.31, or 2%.
Compared to the Evo, which sold an estimated 150,000 over its first weekend, the iPhone looks to engulf the market.
Does this change your mind about the device?
Does this only solidify the perspective that the iPhone is for the unintelligent masses and Android and WM are for the “real ‘geekers”?