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	<title>Throttling &#8211; PPCGeeks.com</title>
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		<title>Use Too Much Data and We will Choke You off &#8211; AT&#038;T</title>
		<link>https://www.ppcgeeks.com/2011/08/02/use-to-much-data-and-we-will-choke-you-off-att/</link>
					<comments>https://www.ppcgeeks.com/2011/08/02/use-to-much-data-and-we-will-choke-you-off-att/#comments</comments>
		
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		<pubDate>Tue, 02 Aug 2011 17:30:53 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Throttling]]></category>
		<guid isPermaLink="false">http://www.ppcgeeks.com/?p=23975</guid>

					<description><![CDATA[Are you an AT&#38;T user that still has unlimited data? Well AT&#38;T started a new thing today (at least it was confirmed today) that you will start to be throttled as you use their data to its max. AT&#38;T has a few users that max out their data and although they say it is only [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="https://www.ppcgeeks.com/2011/08/02/use-to-much-data-and-we-will-choke-you-off-att/168117-attlogo/" rel="attachment wp-att-23976"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-23976" title="168117-attlogo" src="https://www.ppcgeeks.com/wp-content/uploads/2011/08/168117-attlogo.jpg" alt="" width="400" height="300" srcset="https://www.ppcgeeks.com/wp-content/uploads/2011/08/168117-attlogo.jpg 400w, https://www.ppcgeeks.com/wp-content/uploads/2011/08/168117-attlogo-300x225.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></a></p>
<p>Are you an AT&amp;T user that still has unlimited data? Well AT&amp;T started a new thing today (at least it was confirmed today) that you will start to be throttled as you use their data to its max. AT&amp;T has a few users that max out their data and although they say it is only the top 5% of their users we want you to know that  AT&amp;T will be slower than normal!</p>
<p>This is all supposed to start October 1st. It will be based on how much data you use &#8211; and if you are in the top 5% then you will be throttled. AT&amp;T never does tell us though how much it will take to get to the top 5%. This is said though that it will be users that stream music and videos to their devices, as well as gaming. You can look at the full press release at the bottom of the article, but I want to point out the nice little tidbit at the end that says they still need T-Mobile to solve it&#8217;s spectrum and network crunch.</p>
<p>Source: <a href="http://www.phonedog.com/2011/07/29/at-t-confirms-data-throttling-for-unlimited-users-will-begin-october-1st/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+phonedog_cellphoneblog+%28PhoneDog.com+Cell+Phone+articles%29">PhoneDog</a></p>
<p><strong>An Update for Our Smartphone Customers With Unlimited Data<br />
Plans</strong></p>
<p>Dallas, Texas, July 29, 2011</p>
<p>Like other wireless<br />
companies, we&#8217;re taking steps to manage exploding demand for mobile data.  Many<br />
experts agree the country is facing a serious wireless spectrum crunch.  We&#8217;re<br />
responding on many levels, including investing billions in our wireless network<br />
this year and working to acquire additional network capacity.  We&#8217;re also taking<br />
additional, more immediate measures to help address network<br />
congestion.</p>
<p>One new measure is a step that may reduce the data throughput<br />
speed experienced by a very small minority of smartphone customers who are on<br />
unlimited plans &#8211; those whose extraordinary level of data usage puts them in the<br />
top 5 percent of our heaviest data users in a billing period.  In fact, these<br />
customers on average use 12 times more data than the average of all other<br />
smartphone data customers.  This step will not apply to our 15 million<br />
smartphone customers on a tiered data plan or the vast majority of smartphone<br />
customers who still have unlimited data plans.</p>
<p>Starting October 1,<br />
smartphone customers with unlimited data plans may experience reduced speeds<br />
once their usage in a billing cycle reaches the level that puts them among the<br />
top 5 percent of heaviest data users.  These customers can still use unlimited<br />
data and their speeds will be restored with the start of the next billing<br />
cycle.  Before you are affected, we will provide multiple notices, including a<br />
grace period.</p>
<p>This change will never impact the vast majority of our<br />
customers, and is designed to create a better service experience for<br />
all.</p>
<p>The amount of data usage of our top 5 percent of heaviest users<br />
varies from month to month, based on the usage of others and the ever-increasing<br />
demand for mobile broadband services.  To rank among the top 5 percent, you have<br />
to use an extraordinary amount of data in a single billing period.</p>
<p>There<br />
will be no changes for the vast majority of customers.  It&#8217;s not how much time<br />
you spend using your device, it&#8217;s what you do with it.  You can send or receive<br />
thousands of emails, surf thousands of Web pages and watch hours of streaming<br />
video every month and not be in the top 5 percent of data<br />
users.</p>
<p>Typically what puts someone in the top 5 percent is streaming very<br />
large amounts of video and music daily over the wireless network, not Wi-Fi.<br />
Streaming video apps, remote web camera apps, sending large data files (like<br />
video) and some online gaming are examples of applications that can use data<br />
quickly.  Using Wi-Fi doesn&#8217;t create wireless network congestion or count toward<br />
your wireless data usage.  AT&amp;T smartphone customers have unlimited access<br />
to our entire Wi-Fi network, with more than 26,000 hotspots, at no additional<br />
cost.  They can also use Wi-Fi at home and in the office.</p>
<p>The bottom line<br />
is our customers have options. They can choose to stay on their unlimited plans<br />
and use unlimited amounts of data, but may experience reduced speeds at some<br />
point if they are an extraordinarily heavy data user. If speed is more<br />
important, they may wish to switch to a tiered usage plan, where customers can<br />
pay for more data if they need it and will not see reduced speeds.</p>
<p>But<br />
even as we pursue this additional measure, it will not solve our spectrum<br />
shortage and network capacity issues.  Nothing short of completing the T-Mobile<br />
merger will provide additional spectrum capacity to address these near term<br />
challenges.</p>
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